Tried to buy a LG 37" 37LC46 for £499 but all out of stock. Went to Currys and spotted similar spec TV by Samsung but it was £749.
Dixons sell the LG 37LC46 model, which is the same TV as the 37LC55, just an exclusive model number to Pixmania, Dixons & Currys (all part of the DSG Group). The minor difference is that the cabinet is completely black on 55 model.
Currys sell the Samsung LE37R88BD, which is the same TV as the LE37R87BDX, just an exclusive model number to Dixons & Currys.
If you follow the link it will take you to Dixons site where the Samsung is priced at £599.
Use the coupon "SAVE25" during checkout to reduce the price to £574.99. This includes FREE delivery to UK and N.Ireland. I ordered mine on Tuesday and received it on Saturday.
SAVE NEARLY £200