Okay, it's the same price as you can get the PS50C680 bundle (which I personally have) but this is a better model with [email protected]
and a better spec (also a lot thinner). That said, this is by far the best price for this model anywhere! it's £1,244 at Amazon for example.
Go through Quidco for an extra 8% off and **NEW** customers can get an additional 10% off by opening a credit account making this an unbelievable price at ~£745.