I got this camera for £60 off Amazon a few months ago. £30 for a 10.2mp camera with 3x optical zoom and a 2.5" screen is a steal in my opinion. I saw this in the Morrisons in Lutterworth, but don't know if it's store specific. It was in a glass case, at the front of the store, behind the checkouts.
Details from Amazon:
* 10MP sensor, 3x optical zoom
* Face detection, digital image stabilisation, beauty shot retouching facility
* Red-eye flash, reduction photo help guide
* Auto contrast balance
* Movie mode (VGA 30fps- MJPEG)
EDIT: CONFIRMED NOT STORE SPECIFIC!