Not a misprice or anything, just the best price on the web at this point. My mate bought this one off them last month for £580, so at £480 it's a pretty good buy from a reputable seller. BT Shop also have it at this price, but I believe they are the same company.
Quidco at 2% also available.
With its' elegantly stylish design the SAMSUNG LCD TV Series 5 offers an outstandingly rich full HD TV experience. With phenomenal picture quality and superior features, sharper, clearer, more detailed images are delivered with incredible intensity on its clear panel screen, enabling you to enjoy quality and versatility that indulge all of your senses.
FHD Ready 1080p
Experience the highest definition possible today with Full HD 1080p. Blu Ray movies come and next generation gaming come to life on your screen with the 1 920 x 1 080 resolution providing such a clear image you truly feel part of the action.
15,000:1 Dynamic Contrast Ratio
With a Dynamic Contrast Ratio of 15,000:1, images are presented with power, precision and lifelike detail. The Digital Dynamic Contrast is controlled by a variable backlight behind the panel. The internal dimming or brightening of the LCD backlight creates incredibly dark and bright images making for a clearer natural image.
Indulge you eyes with the clearest, most natural images imaginable. DNIe + produces an incredible depth of detail that captures your eyes and unlocks your senses. Its advanced Colour and Motion Optimizers deliver incredibly lifelike images, and Contrast and Detail Enhacners combine to provide you with deeper depth of colour.
Entertainment mode provides 3 preset hot-keys which allow you to access an optimized viewing environment for Movies, Games and Sports. With dynamic fast motion imaging, detail enhancement and colours that burst with life, Entertainment mode will engage your attention and put you right in the picture.
With its combination of high and low reflection layers, the Ultra Clear Panel performs perfectly in any lighting condition. By eliminating ambient light reflection, pictures not only remain pure at all times, but are also comfortable for your eyes. The integrity of the image and high performance of the screen ensure that pictures are always deep and detailed.
100% pure digital connection synchronizes audio and video signals, ensuring no data loss and pure viewing perfection. Equipped with 3HDMI inputs, the SAMSUNG LCD TV Series 5 is more then a sensational TV; it has the ability to be the center piece of your digital world. The addition of Anynet+ (HDMI CEC) allows you to control all connected AV devices from one remote control, giving you a more integrated entertainment experience.