Ok this deal requires a little work but not massive amounts.
Richer sounds have a price beat challenge that states they will match any online price when you factor in delivery and the cost of a 5 year warranty compared to theirs.
Teleland currently have the Samsung LE37R87BDX FOR £534.95 delivered with their free 5 year warranty included. Richer sounds will price match this to either collect in store or get delivered if you wish if you cant collect.
On top of this whenever you price beat anything with Richer Sounds between £501-£1000 you get £25 pounds back making the tv just £509.95 which is a good price but when you get a 5 year warranty included the price becomes fantastic in my view.
I have linked it to richer sounds page for the Samsung but will include links to Teleland and Richer Sounds price beat page in the next post below