£369 if you get it from their store in Ilford.
40" HD 1080P LCD TV with Freeview, Wide Colour Enhancer 2, AllShare, HyperReal Engine, USB & 3 x HDMI Connections
The Samsung LE40C550 is a great value high performance 40" LCD Television which is perfectly sized for larger living rooms.
The 40C550 features a built-in Freeview tuner and has an easy to use Electronic Programme Guide (EPG) which shows you what's on the wide array of digital channels for the coming week. The set also has full HD support for up to 1080p resolutions making it ideal for use with Blu-ray or upscaling DVD players. Via its HDMI connection, you'll only need a single cable to carry both audio and video.
The set features integrated stereo speakers and a 2 x 10 watt amplifier with 'virtual surround sound' system. USB sockets let you connect compatible memory sticks, MP3 players and portable hard drives, allowing you to play DivX/WMV/MPEG4 movies, MP3/WAV music and JPEG photo files directly on the TV - a great way to see your holiday snaps.
Connect the C550 to your home network, and the internet, through the ethernet socket or wirelessly using the separately available WIS09ABGN wireless network adaptor for access to online content and media on other devices using Samsung's Allshare protocol.
Classic styling, a great feature count and terrific picture quality make the Samsung LE40C550 40" LCD Television a star performer.