Seems like a good deal to me. Especially with free delivery. £729 cheapest on Amazon.
Worth a read up here: http://www.amazon.co.uk/Samsung-PS51D550-51-inch-Widescreen-Freeview/dp/B004SMCEDM/ref=sr_1_1?ie=UTF8&qid=1316014498&sr=8-1
Offering brilliant picture quality and an expansive display area, the Samsung PS51D550 51" Full HD Plasma 3D TV deserves serious consideration as the centrepiece of a top-of-the-line home cinema system.
For not only does the Samsung PS51D550 51" Full HD Plasma 3D TV boast all the usual benefits of plasma technology - ultra-high contrast, instant response times, and effectively unlimited viewing angles - it also supports 3D playback with its 3D HyperReal Engine! That makes it a wise choice for the future, though of course you can purchase a 3D Blu-ray player and 3D movie to enjoy 3D content today. Sports and action-movie fans will also love the 600 Hz technology for crisp display of fast-moving content.
The Samsung PS51D550 51" Full HD Plasma 3D TV also offers a broad array of connectivity options, including 4 HDMI ports, SCART, component and composite connections, and even a VGA input for using this television as an enormous computer monitor. Twin USB ports allow convenient playback of content from a USB drive.
For quality, style and room presence, invest in the Samsung PS51D550 51" Full HD Plasma 3D TV!