Was keeping my eyes on this in the hopes the price would drop, similar to the 55" KU6400 set yesterday, and it has! Best price around as far as I can see.Use code SAVE26 to get discounted priceHDR
The latest standard for UHD content is High Dynamic Range. HDR TVs can display this new generation of content, so you can experience impressive brightness, enhanced shadow detail and naturally accurate colour.Pure Colour
Experience a beautifully bright and vibrant True UHD experience, Pure Colour technology makes colour come alive creating a rich and natural viewing experience adjusting 192 points of red, green, blue, cyan, magenta and yellow to produce more natural skin-tones and realistic greens and blues.UHD Upscaling
Samsung's unique 4 step UHD Up-Scaling process converts live TV, your movies and gaming to the highest resolution possible, transforming what you watch to premium picture quality. The technology identifies the specific process required to the input signal, noise reduction and up-scaling to convert the source material into the UHD resolution of the TV.
The last step dedicates resources of the processor to specific areas of the picture requiring detail enhancement. Samsung UHD up-scaling engine raises all conventional content to more impressive quality and with fast and powerful processors it delivers the very best in UHD picture quality.
This technology divides the TV screen into hundreds of small zones, analysing each one independently to adjust colour, brightness and sharpness, so you can experience better shadow detail and accurate colour when watching your favourite video content.