I know there've been a few postings about this product already but I couldn't find any this cheap. This product is available in PC World for £39.99 but play.com have them at £14.99 and using the 110% price match guarantee, I just managed to get PC World in Warrington to part with one for just £12.49.
I took a print of the item on play.com (http://www.play.com/PC/PCs/4-/3435681/Sandisk-Cruzer-Micro-U3-USB-Flash-Drive-8GB/Product.html). I chose play.com because they include delivery and have them in stock, both of which are important for the price match. I'm aware Amazon are a bit cheaper, but the Amazon price doesn't include delivery.