Looks like a misprice to me. Has been selling at £80-90.
EDIT - I see its their deal of the day.
- Up to 120 MBps read, 60 MBps write offered on 16-128 GB UDMA-7
- Capacities: 16 GB, 32 GB, 64 GB and 128 GB
- Performs from -25-8 degrees C and under stress, shock and vibration
- RTV silicone coating
- Lifetime limited warranty.