These were a previous Deal Of The Day (£24.99) and are now back even cheaper! Don't forget that orders over £50 have free delivery and the vouchers for 10% off a £50 spend.
Site description -
Two 700x400 White Towel Radiators 178Watts 607BTU.
Pair of Towel Radiators designed with simple, straight lines. Robust steel construction with white finish.