Slim-line design with space-saving, lighweight, elegant body. High speed 6ms response times reduces motion blur. This package also comes with the Sharp BH-HP21 Blu-ray player.
A search on google shopping shows the cheapest price for this TV is £406.02 at Kikatek.com (whoever they are) so that makes the blu-ray player only £82.35. Plus you get to pick it up if you so wish.
Edit: It appears PC World have made a typo. I think the blu-ray player model no. is actually BD-HP21