I popped into ASDA after work today and spotted this Full HD 32" TV with LED backlight for just £399.99. I have just checked the Asda Direct website and it's not on there, so it is in-store only.
The TV also features built-in freeview and 100Hz.
It's cheaper than play.com by £50 as well.
I've only just upgraded my TV about two months ago, but would of definitely bought this if I hadn't.