I think this is a bargain for a 40" LED Tv. 100Hz too. I know this is not the best backlit LED Tv in the world, but for the money it will look great on the wall with Sky HD / gamers etc.
The Sharp LC40LU700 is the new star of HD LED televisions.
The Sharp LC40LU700e takes innovative LED technology one stage further.
Unlike previous LED TVs, the LC40LU700e uses ultra bright white LEDs aligned in rows right across the screen. The new X-GEN panel with its wider pixel aperture gives visually brighter images. Contrast is also greatly improved. Blacks are deeper than ever before and fine detail becomes apparent where once it was lost. Added to this revolutionary technology is a 100Hz processor. Together with a response rate of just 4ms, this gives the LC40LU700e the ability to respond swiftly to moving images, with depth of image also benefiting.
With a picture as stunning as this we would strongly recommend pairing the TV with a separate home cinema system or Soundbar, for the full home cinema experience. A digital optical output allows you to do just this. As it stands, the LC40LU700e uses fair quality speakers with Sharp's audio enhancement system to provide a crisp and clear sound quality.
In terms of connections, the LC40LU700e has everything you'd expect from a luxury LED TV. Four HDMI sockets are on hand to handle a full range of High Definition sources. In addition to this, you'll find a pair of SCART sockets where many rivals now have just one. Component and PC-inputs complete the expected suite of connections.
Sharp's innovative new screen technology has done much more than provide a class-leading picture quality; it's improved the TVs green credentials, too. Using 40% less power than traditional LCD TVs, the Sharp LC40LU700e uses no more power than a small, portable TV of just a few years ago. With its smart and distinctive finish, the LC40LU700e stands out from the crowd.
To see what all the fuss about full LED is, pop down to your nearest store and prepare to be bowled over by the LC40LU700e. Flat TV has never looked this good before!