Silverline Tools 839280 580mm folding shovel & vinyl storage pouch.
If you believe what you read in the tabloids, the coldest, harshest, bleakest winter since the ice age is about to hit the UK, so this folding shovel would be handy to keep in the car/van/snowmobile for emergencies. At £4.75 it's an inexpensive stocking-filler for someone who is easily pleased with practical gadgets.
Some info from the Amazon page:
Carbon steel serrated blade. Powder coated. Handle is tightened by integral collet - no need for additional tools. Includes vinyl storage pouch. Min length: 245mm, max length 580mm. Heavy duty forged steel shovel with 1.5mm thick, serrated blade and comfortable, triangular handle. Folded length 235mm, overall length 580mm. Includes soft storage pouch with belt loop.
Reviews seem mixed but according to Camelcamelcamel.com, the shovel is at its lowest ever price on Amazon, although a HUKD search revealed that the same shovel was available on Amazon for £4.49 this time last year. Similar folding shovels by Draper/AA can often be had for around a fiver, the RRP is £9.54, if you believe that?
Free UK delivery is available with £10+ spend/Amazon Prime membership.