Been waiting for this to drop in price again. Would never pay the RRP especially with the amount of codes available for less, but this is really worth it.
I wanted to buy it this way because not sure how it will run on my Mac. If you're unsure, EA have a best game guarantee, meaning you can have a full refund if you apply with 24hours of opening the game.
Also the digital deluxe is available for £23.99, and you can upgrade the game later to the digits deluxe. Normally £11.99 this is also reduced to £4.79