The Sims 4 PC DVD only £27.99 @ Very.co.uk. Amazon currently £31+
Game.co.uk have on offer currently at £29.99 see the following link if you have reward points at Game.co.uk http://www.game.co.uk/en/the-sims-4-222917
Please note if using an Mac the disk only installs game on Windows PC's. Mac owners must download game via EA's Origin client after redeeming the included Origin product code.