Just rang up sky and said that I wanted to view the world cup in HD but didn't want to pay £10 a month subscription. I was told that I could buy a sky HD box for £59 with no subscription. You will be able to pick up all the free HD channels such as BBCHD, ITV HD, 4HD etc with no monthly charge, thus allowing you to watch the world cup in HD!
The engineer is coming on Friday for my installation (unplug my sky+ box and then connect my HD box - not sure why it needs an engineer but I was told that was the only option!) Perfect timing though for the opening game!!!!!!!