Not expecting this to go hot through the roof but hopefully it helps somebody.
I am a "Big Bundle" customer out of contract with VM. I was looking forward to being able to pick and choose my Sky Sports channels with the rebrand that was announced yesterday, but of course Virgin have said they aren't able to offer the channels as standalone, only offering ALL channels for a list price of £31.75 a month for SD. HD is an additional £7pm.
With a little bit of politeness and flattery on the livechat, without mentioning leaving, I was offered a price of £22pm for the sports collection in SD, a saving of £9.75pm (I asked about a deal on HD too but didn't get anywhere!)
Although it is only SD, it compares quite favourably to the standard pricing for Sky's own customers. There you can get a single sports channel for £18, two for £22 or three for £26. Whereas with this deal you get all 10 channels for £22. Then you can use the £9.75 saving to "pay" for the £7 HD fee.
This offer is for a 12 month term, if you're not sure or hoping for a better deal closer to the football season starting you can always ask them to save the deal on your account to come back to later.
Hopefully this helps someone else in my position!
To get to the livechat click here: http://www.virginmedia.com/contact-us.html#startChat
Then select TV>Change my package>Chat online