Allegedly an RRP of £45. These get good reviews as a decent commuter front light. for example:
'The Smart light was amazing, lighting up the various pot-holes and hazards in plenty of time for me to avoid them. It even prompted oncoming cars to dip their lights long before they reached me (something that didn't happen with my older lights).
It was very easy to attach and adjust to my bike and as yet seems secure enough. Not sure about the battery life as I've only had it for a short time but as I only use the 'low power' mode (which is bright enough) I don't think this will be a major issue. The only slight issue I have (similar to other reviewers) is that the beam is quite narrow but in combination with my other light this is not a problem.
Overall, the Smart bspoke light does a great job. I am tempted to get a second one for the strobe effect alone! For less than £20 it's an ideal commuter light.'