After hearing about this, I checked to see if it was true. Smyths Toys did confirm that there will be a 20% Discount off everything excluding Electronic Items such as consoles and computer games.
The 20% OFF discount is taken on the latest marked price and will be calculated at the checkout. This offer is valid in store only and is not valid online. Offer excludes purchases of gift, savings or POSA cards, plastic bags, video games, games consoles, Samsung, Nabi, Meep, and Wikipad tablets, Kurio tablets, Skylanders figures, Disney Infinity figures, MP3 players, or accessories. Customer limits apply. No bulk buying. This offer is not valid in conjunction with any other promotional offers or money off coupons. Offer valid from 16th September – 19th September 2016 or while stocks last. Please note all promotions currently live in stores including BOGOF, BOGSHP and 2 for £15/ €20 offers will be included in the 20% off promotion.
Instore only and only between 16th and 19th September 2016.
Time to Stock up on them Christmas presents!
TIP- Last time ToysRUs also had a price match so it might be worth checking to see if they will do this again this year and to check to see if the item is in stock at your nearest store in order to receive the price match!