Looks a good deal for a Sony.
This special offer came through the door today.
If you look at the image on photobucket (1st comment) you will see they have other offers as well at the same price
# Full HD 1080 – watch sports, movies and games in superb High Definition detail with a 1920 x 1080 pixel picture resolution
# USB Media Player – plug in a USB device and enjoy movies, photos and music on your TV using USB playback
# HDMI® – 4 inputs (3 on rear, 1 on side, all with CEC) make it easier to connect to High Definition sources such as Blu-ray Disc™ and PLAYSTATION®3
# Light Sensor – automatically adjust screen brightness to suit ambient light levels in the room so you can enjoy optimum picture quality with minimum energy loss
# BRAVIA ENGINE 2 – experience incredibly clear and defined colour and picture detail
# Live Colour™ – select from four modes, Off, Low, Mid, and High, to adjust colour settings for vibrant pictures and optimal image quality
# 24p True Cinema™ – reproduce the authentic cinematic experience and enjoy movies exactly as the director intended in 24 frames per second
# Cinema Mode – choose from two different cinema modes to reproduce an authentic movie experience at home with unique film-like textures and adjusted colour and brightness settings
# Scene Select – with one-touch of the remote control you can easily enjoy the best atmospheric, dynamic and realistic picture and sound settings to suit whatever you're watching
# BRAVIA Sync – control your entire home entertainment system with a universal remote control option which lets you play or adjust settings on compatible devices at the touch of a button