Seems like a cracking price to me. Doesn't mention what blu rays you get though.
BestBuy.co.uk have also partnered with Quidco for the grand opening of their website so you are pretty much guaranteed the cashback. Only other thing then is to claim the VAT back from Sony which shouldn't be too difficult as it is their main promotion this Christmas.
Sony's BRAVIA KDL40HX803U combines a beautiful, sharp HD picture on its 40” screen with a stylish design and a range of great features to produce a stunning all round watching experience. You can even upgrade it to watch 3D films and videos with optional active shutter 3D glasses.The KDL40HX803U uses Deep Black Panel technology to create an incredibly vivid cinematic picture with very high contrast and truly detailed black levels. The screen is designed to reduce glare in bright rooms, and looks stunning whether the television is on or off. Sony's BRAVIA Engine 3 processing system ensures colour tones are true to life, contrast is optimised, and detail is reproduced faithfully. Full HD 1080p ensures the picture is beautifully crisp and detailed when you're watching HD TV channels, Blu-ray movies or playing games. Dynamic Edge LED backlighting enhances colour intensity for whiter whites, darker blacks and richer colours, as well as a thinner screen and energy savings too. This television also has Motionflow 200Hz PRO to ensure your picture is impeccable even in fast-moving action scenes and sports broadcasts, by reducing image blur and offering smooth, sharp movement.24p True Cinema allows you to reproduce the authentic cinematic experience and enjoy movies exactly as the director intended in 24 frames per second, while two different modes offer unique film-like textures and adjusted colour and brightness settings.The KDL40HX803U has great sound to match the rich picture, using Sony's S-Force Front Surround system to create powerful, punchy sound, through invisible speakers hidden in the television's casing. The KDL40HX803U is Wi-Fi ready, so you can easily connect to your home wireless network by adding an optional Wi-Fi adaptor. This will allow you to use BRAVIA Internet Video to access online services, stream full-screen videos and catch up with TV shows you may have missed. You can even upgrade your BRAVIA with optional Active Shutter glasses and a 3D transmitter to allow you to watch Full HD 3D films on Blu-ray, and 3D television when the first 3D channels go live.
This television uses DLNA functionality to ensure that you can stream movies, music and photos to your television from any compatible device, no matter where in the house it is located. An inbuilt Freeview and Freeview HD tuner allows you to access all of the free-to-air terrestrial and high definition channels without the need for a separate set-top box.Four HDMI connections mean you can connect all of your other HD sources, including Blu-ray players, games consoles and HD cameras and camcorders. USB functionality allows you to plug in any USB device and enjoy films, photos and music on your television via USB playback. The universal remote control has BRAVIA Sync, which allows you to control your entire home entertainment system at the touch of a button.