Is on Amazon at £849 and Comet £899.
Reduced to £689 with trade in offer and £10 off code. Also, double clubpoints, so effectively £56 in deals as well plus 3% quidco, effectively, around £610.
Has In built blu-ray and freeview hd.
The Sony KDL40EX43B 40" HD ready 1080p LCD TV has built-in Freeview HD and an integrated Blu-ray player. It has 24p True Cinema technology, S-Force 3D virtual surround sound, 7 day on-screen TV guide and Intelligent Picture. The EX43B features BRAVIA® Sync for controlling your entire Sony home entertainment system