I was in Costco in Gateshead over the weekend and saw this 46 inch Sony Bravia TV. I haven't even seen a Hannspree 46 inch HD tv for this sort of price let alone Sony.
I am extremely tempted but slightly wary of getting such a big LCD screen as they aren't as fast as plasma screens.
That said If I did buy a large LCD it would be a Sony.
Either way this has to be a bargain as it's £200 cheaper than anywhere else.