First post, so here goes:
Makro in Reading had these at End of Eisle - marked down to 69.98 (excl. VAT). This puts them at the same price as the 7" Model.
On the net else where this model is priced at £100+, so incl. VAT (£80.45) still a saving of £20. There were only a couple left and don't know if nationwide.
Link to product on Sony page: http://www.sony.co.uk/product/dph-digital-photo-frames/dpf-v900