Dont bite my head off for saying that it sits right at the top end of the entry level market or more at the bottom of photo enthusiast level.
Using the same sersor as the Nikon D7000/pentax k-5
Best bang for buck Image Quality out there atm imo.
HIghest DXOMark score of 80 for under 1000 bucks camera. Scores higher than canon 550d/600d and on par with the much expensive nikon d5100/d7000