This has the potential to be an outstanding deal if you take the time to read it and are fortunate enough to live near a RicherSounds store!
Sony BDP-S300 Black (Blu-ray player - WITH 4 FREE BLUERAY DISCS), if you click on the 'go to deal', will cost you £199.95.... right? NO! RicherSounds state on their website "If you do find the product you want for less, we will still beat any lower price by up to £100". This includes internet prices!!!!!!!!! THEREFORE if you take in a print-out of the amazon.co.uk price of 179.99, you will get this Blu-ray player £10 cheaper for £169.99!
The price promise is on the following page;http://www.richersounds.com/information.php?cda=static&cst=pricebeat
The product is on the http://www.richersounds.com/showproduct.php?cda=showproduct&pid=SONY-BDPS300-BLK
The Blu-ray player also comes with the 4 free blu rays like amazon.co.uk. I assume you will have to send off a card from within the box to get them sent to you.