Seen this morning stacked up at front of local store.
Product Features and Technical Details
* Blu-ray Disc player designed specifically for High Definition TV
* Precision Cinema HD Upscale technology improves the quality of your DVDs
* Deep Colour technology gives you smoother images and more colour variation
* Precision Drive HD technology makes the most out of scratched Blu-ray Discs and DVDs
* Quick Start-up mode allows you to start the player in just six seconds