For all you new owners of the Sony BDP-370 Blu Ray player, this remote control and a wee bit of knowledge courtesy of the AVForums will get your DVD playback only (not Blue Ray!) as region free.
Also works with all other Sony Blu ray players.
This baby is well under half price and if you feel you don't need it after region freeing your player then Argos will refund you no questions asked!
HACK Details here:http://www.avforums.com/forums/blu-ray-players/832243-sony-bdp-s350-s550-s5000es-dvd-multi-region-hack-all4one-remote-forum-bike.html
Includes extra keys for customisation.
Works with up to 6 devices, including TVs, DVD and Blu-ray players, VCR, set top boxes (including Freeview), standard Sky, Sky+, cable TV and stereos.
Can be updated via the internet.