If you're after a premium yet affordable BRAVIA® experience, the award-winning KDL-40EX503 is the perfect choice. With its BRAVIA Engine 3™ high definition video processor, it reproduces TV, movie and games with higher contrast, superior colours, and amazing clarity. Enjoy all your favourite shows in perfect high definition with Freeview HD; the KDL-40EX503 backs up this Freeview HD innovation with crystal clear LCD picture quality. What's more, with BRAVIA® Internet Video you can access a whole world of on-demand shows at a press of a button. Best of all, all content will be in high quality regardless of whether the source is in SD (Standard Definition) or HD (High Definition). As well as stunning picture quality you can experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers. The end result makes the KDL-40EX503 the must-have ultimate all-round entertainment TV.
Enjoy the in-built Freeview
Winner of What Hi-Fi?'s Sound & Vision
Awards 2010 Product of the Year in the television category
and radio channels
Enjoy full High Definition 1080p picture quality
Because it's Full HD 1080p, it reproduces the maximum 1080p picture. This is the ultimate high-definition standard giving you an unprecedented degree of detail and clarity. Full HD 1080 boosts the image resolution by up to four times.
Watch subscription-free, built-in Freeview HD
To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you have instant access to a huge range of free-to-air and digital TV and radio channels, including HD programmes. Channels are free so you won't have any subscription fees or contracts to sign. Because it's all built-in you won't need a set-top box or satellite dish either. Simply plug in your external TV aerial and access all your channels using just one remote control.
Internet through your TV
Enjoy the best internet content on your television with Bravia Internet Video. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™, to catch up TV services, news and sport, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends.
Enjoy over 2 million pixels with
the HD ready 1080p technology
for the best picture possible
Enjoy smooth, detailed picture quality
MotionFlow technology boosts the refresh rate from standard 50Hz to 100Hz for super-smooth, ultra-realistic viewing. It creates 50 unique frames between each of the existing 50 frames, doubling the frames displayed per second in real-time. Motionflow 100Hz works with both film-based content and standard TV and DVD.
The TV's Wi-Fi Ready too so if you add a wireless adapter or USB dongle you can easily connect to your wireless home network without the clutter of cables. Enjoy internet content, through your TV screen, while keeping your home free of unnecessary wires.
Maximum performance, minimal environmental impact
This BRAVIA model features an Ambient Sensor which automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. This is one of a group of energy-saving Eco-Settings which also includes an Energy Saving Switch which cuts energy consumption to zero when the TV is not in use, Idle TV Standby and PC Power Management.
Watch the best of the internet
with Bravia Internet Video
Connect to your favourite technologies
With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA TV. From mp3 players to cameras, laptops to camcorders - even content from your USB memory stick, just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation®3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA Sync lets you control other Sony devices you've connected using your BRAVIA TV remote control.
Access all your media, simply
Thanks to the XrossMediaBar™ menu interface, inspired by the PLAYSTATION®3, it's now easier then ever to browse the TV functions, change channels and access a world of home entertainment content. Flip between movies, games, music and pictures, without hassle, from one simple graphical interface.
Experience style and substance
The TV's sleek 40" (101.6cm) screen not only enhances the viewing experience but looks stunning even when the picture is off. Switch it to Picture Frame mode and you can turn your BRAVIA into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
Enjoy authentic cinematic experiences
Cinema Mode is a new picture setting developed in collaboration between BRAVIA and Sony Pictures Entertainment. It allows films to be viewed as close to the original director's cut as possible. Cinema Mode precisely reproduces details such as natural skin tone, lighting, colour and contrast. In 24p True Cinema mode films can be watched as the director intended for the big screen - at 24 frames per second. Standard TVs use 25 frames a second which means they play back 'faster' than they do in the cinema.
Clearer, more life-like colours
Reds and greens are notoriously difficult to reproduce on an LCD screen. Live Colour intelligently boosts these colours making sure the images you see on your BRAVIA TV are bright, vibrant and realistic. Connect a compatible camera or camcorder and the TV will automatically switch to optimum settings for displaying photos and reproduce their full, realistic texture and colour.
Purchase price is £699 but Sony have a Vat cash back offer http://www.sony.co.uk/hub/1237479399273
Making the total 595. A Cracking deal for the combo and warrenty