Sony Bravia 40'' KDL-40EX723 Full HD 3D LED TV With Freeview HD Internet & 2D to 3D Only £499. Free 5 Year Warranty If Purchased In-Store @ PRC Or £549 From M&S + Richer Sounds With 5 Year Warranty - HotUKDeals
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Sony Bravia 40'' KDL-40EX723 Full HD 3D LED TV £499 with free 5 year warranty if purchased in-store from PRC Ilford in Essex, if you cant get to the store its also available at Richer Sounds and M&S for £549 (was £799) with 5 year warranty. Seems like a good deal as its £650 upwards everywhere else.

Once you've experienced 3D TV, ordinary TV just never seems quite the same. Images aren't just projected forward but appear to occupy the space behind the screen, too. This gives images an amazing depth that has never been possible with 2D TV. In order to work to its full advantage, 3D needs a quality screen and that's exactly what the KDL40EX723 has. Featuring Edge LED technology, the KDL40EX723 benefits from huge improvements in contrast and brightness over a standard LCD TV. This Sony LED TV set gives 'reach in' depth, rich colours and, thanks to Motionflow XR200, smooth motion. This high quality Motionflow system works especially well with fast moving action, such as sports events, without the blur you can see with standard 50Hz TVs. From a Hollywood blockbuster to a Formula One race, XR200 makes a significant difference. A further picture enhancement is the new X-Reality picture engine. This is designed to improve detail and reduce noise and is especially effective with Standard Definition TV.

Screen Size(inch)40"
Integrated Tuners Analogue & Freeview HD
Sound:S-Force Surround
Smartext With EPGYes
Resolution:1920 x 1080
24fps PlaybackYes
Motionflow Technology:XR 200
BRAVIA Internet VideoYes
Wireless LAN ReadyJust Add UWA-BR100 USB Wi-Fi adaptor
2D - 3D ConversionYes
Skype ReadyJust Add CMU-BR100 Skype Camera / Microphone
DLNA Home NetworkingYes
HDMI Inputs:4
USB 2.0 Inputs:2
Scart Inputs:1
Set Size (WxHxD) With Stand:940 x 610 x 250
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believe this has been mentioned in the M&S posts already
You could always try your luck with JLewis pricematch, as this is available for delivery, got knocked back last time as it was an instore only offer, ended up doing a match from Richer Sounds. JL is not too fussy about extra cost if there is one on delivery or warranty. Bought this from JL last year for £579 pricematched, minus sony £100 cashback (ended) £479 total.
Good deal from poster, if you are pricematching be quick, limited stock from PRC and JL could take up to a week to reply (no stock, no pricematch).
Deal was mainly for the in-store price and the M&S was just a back up, but well worth the extra 50 quid for a 5 year warranty.

JL price match is a great idea I didn't think of that!!

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