This looks like a good deal to me - A Sony Bravia 40" KDL-40W4000U with five year warranty and a choice of either a Blu-Ray player or Home Cinema system.
On the website they only mention the Home Cinema system but in store the posters offer the Blu-Ray as a choice too.
Oh , and free installation and delivery if ordered online.
The TV with a five year guarantee would be £825 from Richer Sounds and then you have either a BDP-S350 Blu-Ray Player which typically sells for £200 or the DAV-DZ260 Home Theatre System which seems to be about £150.
First attempt at posting a deal , so hopefully I won't have made too many errrrrrors :0)