I saw this instore at Tesco as i was searching for a good priced 32" Bravia (if you know a good price please tell me, i missed out on the JL deal )
I'm not sure of good prices but to me it seems like a good price for a 40 inch Bravia.
This likey won't include the tax reduction so it'd be a further 2% off reducing it by another £10.
Hopefully it'll help someone :) and with staff discount it'd knock it down to about £400
Didn't see this online