Amazon have this on deal of the day.
Netflix recommended TV 2016 and TRILUMINOS display for Lifelike colour, authentic images that evoke the emotion in every scene
4K high dynamic range - enhanced contrast, real-life colours and exceptional 4K detail
The clean and simple stand design adds class to any living space whilst hiding cables from view
Android TV: All the personalisation, intelligence and entertainment of your smartphone on the big screen
4K X-Reality Pro upscale every pixel for remarkable clarity, with Sony 4K everything you watch is realistic
Dynamic Contrast Enhancer helps to create a vibrant picture with a wider range of peaks and darks.
A deal for this same product was posted in December but the price is lower now, seems like a decent enough price.