Time to get a new TV for me and after looking at a lot of reviews this one seems to be the best for me, and seen one in the shop and it looks amazing. Most places have it down to £1299 (from a £2k launch price earlier this year), but with code TV50 you get an extra £50 off.
Can also confirm that John Lewis and Richer Sounds will price match (Richer sounds have 6 year warranty)
Here's a link to what hifi's 5 star review. http://www.whathifi.com/sony/kd-55xd9305/review
Main reasons I'm going for this set...
True 10 bit HDR (meets criteria for "ultra HD premium", but Sony apparently don't want to confuse customers with that extra branding)
Good smart features (android, netflix)
Good motion handling
Built in google cast
built in Playstation now (play some PS3 games)