I have been through all the reviews and could not find a better priced 100hz TV from the top brands for 37" 2D viewing . Lot of this is due to Sony's Motionflow XR 200 technology apparently which has won praise. 3D picture not considered amazing, but for this price its as if you are getting 3D for free anyway. Ideal for those who care more about getting excellent 2D picture quality, built in freeview HD and want decent internet functionality.
Using edge-LED technology to enable a slim screen, the Sony Bravia KDL-37EX723 37" Full HD LED 3D TV also boasts wonderful picture quality with 1080p detail and image enhancement from the powerful X-Reality picture engine. A built-in Freeview HD tuner as well as four HDMI connectors provides you with plenty of potential for High Definition entertainment.
Exhilarating 3D entertainment also awaits with the Sony Bravia KDL-37EX723 37" Full HD LED 3D TV, in fantastic Full HD detail. You're also guaranteed beautifully smooth action sequences in either 2D or 3D thanks to this sophisticated Smart TV's Motionflow XR 200 technology.
The Sony Bravia KDL-37EX723 37" Full HD LED 3D TV also connects to your home internet connection, either through an Ethernet cable or an optional WiFi adapter, and provides you with a raft of web-based functions. You'll enjoy services such as YouTube, LoveFilm, and BBC iPlayer, as well as being able to set up Skype video calls (separate camera needed). There's even an integrated browser, so you can catch up with your own favourite websites!
Further scope for your amusement is provided by the USB interface, which can be used to input photos, videos, or music files as well as enabling TV recording to an external hard drive.