Been watching the price of this move up and down and this is the lowest I have seen it for a while. I know its 'only' 50hz but as I'm only after it for my old fellow I thought it was a good buy.
Add their 5 year guarantee and it takes it up to £384.94.
The Sony KDL32EX403 brings new levels of sophistication to the best value 1080p 32 inch TV market.
Sony's BRAVIA technology has long been revered as giving class-leading picture quality, and the KDL-32EX403 is no exception. This impressive 32 inch Sony LCD comes equipped with a 1080p, Full HD TV screen with resolution so good that you only need to sit 1.3m away to experience grain-free, life like realism. A further picture enhancement is the Ambient Sensor. This automatically adjusts the brightness to create the ideal viewing atmosphere and save power, too. With all the BRAVIA essentials, the KDL32EX403 gives you the depth, vibrant colour and natural picture you'd expect from a quality Sony TV.
As TVs become ever slimmer the sound quality suffers. With a 32 inch TV like this, you benefit hugely from a separate sound system to match the enveloping picture. With this in mind the optical digital output and speaker off facility are ideal for integrating the TV with your home cinema system. The built-in digital amplifier with S-Force Front Surround gives a powerful sound by TV standards and Steady Sound adjusts the volume to balance out loud commercials.
The Sony KDL32EX403 comes with a range of features that only top of the range TVs would have benefited from just one year ago. Internet TV is now a readily available reality and the KDL32ex403 features a Wireless Ready LAN for easy Wi-Fi connection to your home network system - just add a wireless adaptor or USB dongle. Another great new feature is Freeview HD. Freeview HD TV gives all the benefits of subscription free TV but now with High Definition programming - perfect to make the most of your HD TV. Completing this wonderfully flexible TV you'll find all the inputs sockets you could reasonably need. Four HDMI sockets cover your HD sources while a PC input and a range of other inputs cover any other sources you may want to plug in.
Fully featured, good looking and, most importantly, a pleasure to watch, the Sony KDL32ex403 is the essential Sony 32 inch TV.