Hi, just noticed yesterday that the undiscounted price had dropped back to £449 (It was £499 previously).
The current trade-in offer is £50 off with the code SONYTRADE50 which brings the price down to £399. Not as good as last time, but I thought worth a heads up to those who missed out before, especially with the John Lewis 5 year guarantee.
Appears to be plenty of stock (more than 10!) - Sat 10 July 16.33 out of stock online now.
May still be available in store.
Don't forget to click the box for "Disposal of old appliance on delivery of Sony LCD TV FREE" and insert the promotion code "SONYTRADE50" at the checkout to get this price.
Delivery appears to be offered from about a week after the order date.