Cheapest i can see now amazon etc have put price up to £409. Some places are quoting with VAT reduction but this seems to be without. Price includes delivery. if my maths are right ~£316 after VAT back.
Seems the most feature packed TV you can get for the money.
-Internet enabled : Iplayer, youtube
Compared to the other £300 ish TVs seems the best.
Be happy to hear some alternatives.
Price without vat=£297
Edit: Thanks to Nihcaj no.1 for pointing out this is next day delivery.