I am on the market for the 40" version but have come across this today. I believe that this is a good deal for someone who does not mind 50000:1 vs 100000:1 contrast.
Sony Bravia KDL37W5810 LCD HD 1080p Digital Television, 37 inch with Built-in freesat £749.00
Sony BDP-S360 Blu-ray Disc Player £179.00
Standard delivery FREE
Total separate selling price £928.00
Total payable £749.00