Seen this popping up everywhere lately, but today saw it in my local Sainsburys for only £399!
Offer also at RicherSounds for £399... Currys will pricematch:http://www.richersounds.com/product/lcd-tv/sony/bravia-kdl40ex403/sony-kdl40ex403
Same offer as at amazon recently and comet during boxing day, this truly is a great TV and as an owner myself i'll say its great value for money, has a very similar media interface to the ps3.
High Definition at a comfortably low price
Watch subscription free, High Definition TV with Freeview HD built in
Access YouTube™ and Catch Up TV with BRAVIA® Internet Video
Enjoy full High Definition 1080p picture quality
Easily connect to Blu-ray players, games consoles and more via 4 HDMI and BRAVIA® Sync
it is a mistake.The deal is non existent.