Sony Bravia KDL40EX713 - 40" Widescreen Full HD 1080p LCD Internet TV With Edge LED Screen, Motionflow 100Hz & Eco Features & 5 Year Costco Guarantee - £599.96 *Instore* @ Costco - HotUKDeals
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the new super-slim EX713 is the ideal TV to suit any living room, thanks to its innovative sleek design. Watch stunning Full High Definition 1080p TV with Freeview HD built in and great picture quality thanks to the latest LED technology. Its BRAVIA® Engine 3™ high definition video processor displays TV, movies and games with higher contrast, superior colours, and amazing clarity. This cutting-edge BRAVIA® features MotionFlow 100Hz (with Image Blur Reduction); delivering twice the number of images than conventional 50Hz TVs for smooth, sharp images in fast-moving scenes - perfect for enjoying the latest movie releases. Experience the full effect of digital surround sound thanks to its innovative S-Force Front Surround audio technology and your TV speakers. Its stunning, slim design will take pride of place in your living room - and a range including 32", 40", 46" and 55" sizes means the EX713 fits any space effortlessly. With its Presence Sensor that knows when you're not there, and Ambient Sensor to optimise brightness, you enjoy top performance and save on energy bills too.

Enjoy style and substance

The EX713's stunning, slim design fits in gracefully with any space and even looks great when the picture is off. Truly a TV you'll be proud of. For enhanced colour intensity the TV comes with Edge LED backlighting with GigaContrast for the whitest whites and blackest blacks within the same frame; this innovative backlight technology also delivers thinner screens and energy savings too. Switch it to Picture Frame mode and you can turn your BRAVIA® into a work of art by displaying pre-installed images or your own photos and make great use of your wall space even when you're not watching TV. To allow you to enjoy the perfect fusion of image and sound, the speakers are hidden in the TV design and positioned for ideal sound elevation.
Enjoy full High Definition 1080 picture quality

To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you can enjoy instant access to a huge range of free-to-air digital TV and radio channels, including HD programmes. The 1080 refers to the number of horizontal lines of pixels on the screen. The more lines, the better the picture quality. To compare, HD Ready sets have 768 while standard definition (SD) sets have just 576 lines. The letter p refers to its progressive or non-interlaced picture-scanning process where all the lines of the image are refreshed by every vertical scan. 1080p is the maximum resolution defined for HDTV use and this format is used for Blu-ray Disc™ and PlayStation® 3.
Enjoy the in-built Freeview HD TV tuner and instant access to a huge range of digital TV and radio channels
Enjoy the in-built Freeview HD TV tuner and instant access to a huge range of digital TV and radio channels. Click here for a larger image
Watch subscription-free, built-in Freeview HD

To add to your viewing choice, the set has a built-in Freeview HD TV tuner so you can enjoy instant access to a huge range of free-to-air digital TV and radio channels, including HD programmes. There’s no subscription or contract and no need for a set-top box or satellite dish. It’s all easily accessible using just one remote control and your external TV aerial.
Never get bored with Internet TV

Enjoy the best internet content on your television with BRAVIA® Internet TV. It seamlessly streams online content through your broadband connection so you can access a world of online video entertainment direct from the comfort of your sofa. From video sharing sites like YouTube™ and Dailymotion™, to catch-up TV services like BBC iPlayer and Demand Five or the latest movies with LOVEFiLM, it couldn't be easier to find and watch what you want, when you want it. You can even bookmark your favourite online video clips to share with friends.
Watch the best of the internet through your BRAVIA® with BRAVIA® Internet TV
Watch the best of the internet through your BRAVIA® with BRAVIA® Internet TV. Click here for a larger image
Enjoy smooth, detailed picture quality

MotionFlow technology boosts the refresh rate from standard 50Hz to 100Hz for super-smooth, ultra-realistic viewing. It creates 50 unique frames between each of the existing 50 frames, doubling the frames displayed per second in real-time. MotionFlow 100Hz works with both film-based content and standard TV and DVD.
Connect wirelessly

This BRAVIA® model features a range of energy saving features including an Energy Saving Switch which cuts energy consumption to zero when the TV set is not in use. Enjoy internet content, through your TV screen, while keeping your home free of unnecessary wires.
Maximum performance, minimal environmental impact

This BRAVIA® model features a range of energy saving features including an Energy Saving Switch which cuts energy consumption to zero when the TV set is not in use. It's a smarter, more convenient alternative to manually unplugging the TV. Its Ambient Sensor automatically adjusts the backlight for the best picture setting depending on the colour temperature of the ambient light in the room. A Presence Sensor detects when you leave the room and turns off the picture to save energy, leaving you with just the sound. The picture returns when you do, or the TV switches to standby.
Connect to your favourite technologies

With its USB Media Player, you can connect a wide range of USB devices straight to your BRAVIA® TV. From MP3 players to cameras, laptops to camcorders - even content from your USB memory stick. Just plug in to enjoy your favourite multimedia files on screen. You can stream movies, music and photos to your BRAVIA® from compatible devices, such as your laptop, mobile phone or music player, no matter where in the home they're located, thanks to DLNA technology. Enhance your BRAVIA® experience by connecting other HD products such as a Blu-ray Disc™ player or PlayStation® 3 thanks to four High Definition Multimedia Interface™ (HDMI™) inputs. These connections are specifically designed to carry high quality digital video and audio content. BRAVIA® Sync lets you control other Sony devices you've connected using your BRAVIA® TV remote control.
Box Contains
# AC power cord (mains lead) (1)
# Remote (1)
# Size AAA batteries (R3 type) (2)
# Cable holder (1)
# Stand rear cover (1)
# Table-Top Stand (1)
# Fixing screws for stand (M5 × 16) (4)
# Assembling screws for stand (M5 × 16) (4)
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All Comments

(7) Jump to unreadPost a comment
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1 Like #1
according to this deal earlier it's 599 +VAT
1 Like #2
toonarmani
according to this deal earlier it's 599 +VAT

So more like £720 then
#3
tallpete33
toonarmani
according to this deal earlier it's 599 +VAT


So more like £720 then


Its 599 for the 40inch and 720 for 46inch!
#4
+ VAT !!

drmsa
tallpete33
toonarmani
according to this deal earlier it's 599 +VAT

So more like £720 then

Its 599 for the 40inch and 720 for 46inch!
#5
can some one please clarify. is it 599.96 including or excluding VAT? thanks
#6
I've been to Costco and unfortunately the price in the title is wrong/unreliable.

£549ex
£660inc
#7
Still on. Saw it for this price plus £33 rebate from Sony. It's on my shortlist. How do you reactivate an expired deal?

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