Sony Bravia KDL40W5500 40" Widescreen Freeview Motionflow 100Hz Full HD LCD TV - £887.20 + 5% Quidco @ MicroWarehouse - HotUKDeals
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Best price I could find for this just-released model, around £940-£1000+ elsewhere. Also 5% cashback through quidco (£842.84).

Watch TV, movies and games in superb High Definition detail with 1920 x 1080 pixel resolution

View fast-moving images, such as sports or action movies, with life-like smoothness and sharper detail thanks to Motionflow 100Hz with Image Blur Reduction technology

Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3

Enjoy vibrant pictures on screen with optimal colour purity with Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vividness for optimal image quality.

Experience deep blacks even in the darkest scenes with the Advanced Contrast Enhancer

Easily switch the picture and sound settings to best suit what you're watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results.

With a variety of Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room, we can help you to reduce energy consumption and be friendly to the environment

If you enjoy watching films, then this TV is the one for you - view movies exactly the way the director intended with 24p True Cinema

See the most crisp and clear pictures even with analogue signal thanks to Intelligent Picture

When you are not watching TV, turn it into a digital picture frame with Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the pre-installed images

Experience the effect of digital surround sound from only two front speakers with our advanced S-Force Front Surround technology

Alter the volume of voices without changing background volume with Voice Zoom

Enjoy video, music and photo content from your computer on your TV with DLNA home networking technology

View information from the internet on screen while watching TV with AppliCast. Pre-installed services include a series of handy widgets such as an Analogue Clock and a Calendar

Four HDMI inputs (two on rear, two on side, all with CEC) make it easier to connect to High Definition sources such as Blu-ray Disc and PLAYSTATION®3

Share your favourite photos, music or videos on the big screen with the easy-to-use USB Media Player

Control your entire home cinema set-up with just one click on the TV remote and access the menus on compatible peripheral devices such as Handycam® camcorders with BRAVIA Sync

Beautifully slim and elegant, the W5500 features a sleek Piano Black finish and also has a Swivel function to help you find the best position for the screen

Watch digital TV with the integrated standard definition digital terrestrial tuner (MPEG-2, also receives analogue)
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whizzkid Avatar
7y, 7m agoFound 7 years, 7 months ago

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Great price but shame no 5 year warranty
Good price - would love to know if anyone thinks the KDL40W4500 will now be reduced seeing as the new models are now available?
not likely to drop by much, maybe at the end of the summer .
has anyone used microwarehouse ? never heard of them. please advise:?
not likely to drop by much, maybe at the end of the summer .

Cheers CMF

Never heard of them either
They keep popping up as one of the cheapest - but only for Sony TV's. The V5500 and S5500 are also very cheap.

These are all pre-order though remember - most shops are expecting stock some time in April of all the 2009 spec Sony's.
Why isnt this hotter?
Why isnt this hotter?

Probably because its pre-order..
I think Richer Sounds is about 879 with 1 yr warrenty. £967.90 with 5yr warranty.

Play are £899 at present with a 3 year warranty included. 4-5% quidco?

John Lewis for once have only stocked the W5710 model. Guess it lets them charge a bit more. :x

I think Amazon are also around 899 in price.

Dixons are £854 with 3 yr warranty!

Worth checking to see if any local stores do it for 899 with 5 yr warranty. ;)

Is the model any good or does it suffering greying or any other issues?

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