OK i only posted a deal for this TV a few days ago at amazon for £580 but its on sale for 598.98 but add discount TVH55 for 5% off reducing it to £566.04 which is a deal in its self and a possible quidco of 8% will give you £520.75.
Great Reviews for this TV, only down side is it isnt 100hz, but thats not really bad thing as the model up the 46EX503U actually has 100hz but for gamers has a massive 60ms Lag Input, FPS will be unplayable online with that, where as this model has a 30ms Lag Input which is about average for LCD`s at least at this price.
Its got great features from Freeview HD to Picture in/and Picture, Internet TV with XMB and some really good reviews and some expert recommended reviews
KDL - Sony
46 - Screen Size
EX - Series (Value and Feature Series)
403 - Model Value ( Midrange)
U - United Kingdom Versionhttp://sonytvreviews.co.uk/sony-bravia-kdl46ex403ukdl46ex403video-reviewcheap-hd-tv/