•4x optical zoom/28mm wide angle - Vario-Tessar lens
•6.7cm/2.7" Clear Photo LCD
•Double anti-blur - Optical SteadyShot and high sensitivity ISO 3200, with Clear RAW Noise Reduction
•Easy Shooting mode
The Sony Cyber-shot DSC-W310 is one of the most popular value-for-money digital compact cameras on the market – and with a winning combination of slick Sony design, impressive technology, reassuringly simple operation and an affordable price tag, it’s not difficult to see why.
Available in a choice of black or silver, the Sony Cybershot DSC W310 comes equipped with a 12.1 megapixel sensor for outstanding image quality that loses none of its sharpness even when images are enlarged to super-size prints.
A probing 4x wideangle zoom lens covers the equivalent of 28-112mm in focal length, making the Sony Cyber Shot DSC W-310 ideal for capturing big group shots and expansive landscapes.
The effects of camera shake at high zoom and in low light are effectively combated by the two-fold security of the Sony DSC-W310’s Double Anti-Blur function, combining Optical SteadyShot image stabilisation with high image sensitivity (ISO 3200) for brilliant flash-free results in dimly-lit environments. Added to this powerful mix is Clear RAW noise reduction to cut the graininess often associated with low-light photography.
For when you simply don’t have time to worry about complicated controls and settings, the Sony W310’s Intelligent Auto mode does all the hard work – simply point and shoot, and the optimum settings will be automatically selected according to the shooting scenario.
The Sony Cybershot W310 also lets you capture perfect people pictures effortlessly, with Face Detection to instantly pick out faces in the frame and set the ideal focus, exposure and colour balance, and the handy Smile Shutter waits for just the right moment to fire the shutter as soon as your subject cracks a grin.
The bright and clear 2.7” LCD monitor has a wide viewing angle to make it easy to frame and review shots, while other great features include in-camera retouch to enhance photographs and Picture Motion Browser Portable software for quick upload of images to photo sharing sites.