From the info I can find this is a new phone aimed at the female market, Dolce and Gabanna design I think. But it looks pretty high spec possibly with GPS.
I've googled this phone, and with most sites you can only pre-order for around the £400 mark.
For this price use code xx587
Here is a review that was done on this phone only today!http://reviews.cnet.co.uk/mobiles/0,39030105,49303914,00.htm
Standard price for this phone, not a misprice (sadly)