I was in Costco last week and this was marked at £434. I thought about it all week and went back for one.... and it's now only £422 inc VAT AND a 5 year warranty!!
This is a cracking deal.
This is the cheapest you will find this on the net .. especially with a 5 year warranty.
Yes, I know some Samsungs are a little bit cheaper (like the white one for £375 posted last week) but the picture on this set is amazing.
This is the KDL-32S3020 (set is in the S3000 range and is a gun-metal grey finish).
This includes 3 HDMI ports (not 2 as advertised on some websites).
And for those that don't have a Costco membership or are anti-Sony, please don't vote cold for the sake of it - you cannot find this set cheaper online with or without a 5 year warranty therefore is a great deal IMHO.