In store price only, Bristol Cribbs Causway, is £349 as they are pricing matching the Sony Centre also at Cribbs Causeway. With John Lewis you get a 5 year warranty, as do Sony Centre (currently). This is a low end Sony model, not true 1080p but it is a good set if nether the less. See reviews etc on avforums for picture quality compared to say Samsung LE32B450 for £299. The price, I think is good, compare below with other retailers. Remember your voting on the price of this set as a deal compared to the below, not some random other brand / smaller tv ! ;-)
£369 on Amazon with 3 year warranty
£429 on John Lewis website with 5 year warranty
£429 Argos, Comet, Tesco with 3 year warranty
£499 M&S online with 5 year warranty
I expect this is just for the run into Christmas....Almost forgot they were doing some deal on a 37" as well but I didn't notice the price or model sorry.