Just picked up 2 of these at the Trafford Centre John Lewis after getting them to price match John Lewis Southampton. Why Southampton store? Well as stephen2k5 pointed out in his thread here:http://www.hotukdeals.com/item/582169/sony-kdl-32s5500-southampton-fareha
Sony Centre stores were doing them for £299 in Southampton so i thought i'd see if they're price matching them. They weren't but they were matching someone else at £349 so JL Trafford matched the price! :D
Reciept will be posted in the morning for all the doubters - I have a feeling price could come down even more as it's a discontinued model. Guy said if it comes down within 28 days of purchase you can claim back the difference!